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The “European Pork. Pork in Style” campaign made a successful return to Seoul Food & Hotel (SFH) 2026, marking its second consecutive participation at South Korea’s leading trade exhibition for the food and hospitality industry. Once again, visitors had the opportunity to discover the flavour, quality, and versatility of European pork from France and Portugal. […]

The “European Pork. Pork in Style” campaign is bringing premium European pork to Korean consumers through a new e-commerce promotion on Coupang, South Korea’s leading online marketplace. The promotion is on from June 10th to June 30th, 2026. Check out the promotion following this link! Produced under strict European standards for food safety, traceability, animal […]

Epicure Asia (Apr/2026) – “European Pork from France and Portugal: Bringing Europe’s Finest to Singapore” “What makes European pork especially attractive is the way it combines authentic European character with adaptability to any cuisine—and Singaporean as well. Premium pork cuts answer the needs of modern supply chains and busy kitchens without compromising on quality, while […]

FHA Singapore 2026 delivered another exciting edition for ‘Pork in Style’, as the campaign returned to the Lion City for its second year surrounded by great food, lively crowds, and plenty of European flavour. Organized by FILPORC and INAPORC, and co-funded by the European Union, the “European Pork. Pork in Style” campaign once again brought […]

The “European Pork. Pork in Style” campaign returned to Food & Hospitality Asia 2026 for its second consecutive year, bringing the quality and versatility of European pork from France and Portugal back to one of Asia’s leading food and hospitality trade events. Organised by FILPORC and INAPORC, and co-funded by the European Union, the campaign […]

“European Pork. Pork in Style” campaign returns in 2026 to Seoul Food & Hotel! The fair will take place from 9 to 12 June at KINTEX, bringing together international exhibitors and professionals from across the food and hospitality sector. Following its first participation in 2025, the campaign will once again be present in Seoul, continuing […]

Charcuterie is a long-established preservation practice in Europe. Long before refrigeration, producers in France and Portugal developed ways to preserve pork while improving its flavour, aroma and texture. Over time, these methods became part of a tradition that turns simple ingredients into widely recognised foods across the European regions: cured hams, smoked sausages and slow-cooked […]

European pork will make its next appearance at Food and Hospitality Asia 2026 in Singapore, from April 21 to 24, and is bringing all the flavour, quality and safety that comes with EU standards.

Let’s talk about European pork cuts. Each and every cut gives a punch of flavour and versatility to the dishes. In Korea, where pork is the central player in many dishes, European pork certainly has the odds in its flavour!

2025 has been quite the ride. The “European Pork. Pork in Style” campaign made its mark across Singapore and South Korea, earning Bravo!s through standout events, strong media presence and plenty of culinary style.