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“Cooked meat”, that’s the literal meaning of charcuterie in French. In Europe, what is now a symbol of elegant and sophisticated aperitifs is the result of artisans perfecting meat preserving techniques for centuries and developing their own ways of curing hams, drying sausages, and making terrines and pâtés. This craft transformed necessity into a ritual and culture.
The ‘European Pork. Pork in Style’ campaign, co-funded by the European Union and organised by FILPORC and INAPORC, is here to share the facts behind what makes EU pork stand out. With world-class safety, premium taste, and a commitment to sustainability, this is pork made for contemporary dining.
Charcuterie might be rooted in tradition, but there’s nothing old-fashioned about it. In Europe, it’s been around for centuries—perfected through patience, skill, and a serious focus on flavour. Today, the tradition feels as relevant — and as stylish — as ever. Saucisson, hams, pâtés, terrines, and more still deliver big on flavour, with a flair that never goes out of style.
European pork has arrived in Korea — and it’s here with style.
European pork stands apart. Raised in systems that prioritize animal welfare and environmental sustainability, European pork products meet stringent standards, ensuring a safe and delicious dining experience.
The PorkInStyle campaign keeps bringing flavour to Seoul! This time hand in hand with the crème de la crème culinary academy: Le Cordon Bleu-Sookmyung Academy.
What a week it was! SFH Seoul 2025 brought the energy, and PorkInStyle brought the flavor.
Wow indeed! The PorkInStyle campaign landed in Seoul this June with a bang—and a whole lot of flavor. South Korea’s meat-loving crowd got a premium taste of European pork from France and Portugal, along with a dazzling spread of artisan charcuterie that turned heads (and turned visitors into fans).
What a show! FHA Singapore 2025 was a flavorful success for PorkInStyle, where beauty met taste in the most delicious way.
The allure of premium European pork drew food lovers to the PorkInStyle booth at FHA—Food & Beverage Asia 2025—as the campaign made its debut in Singapore.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.
