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European pork from France and Portugal has made its way to Singapore, bringing with it a mix of classic cuts and refined charcuterie. What defines each product? A careful production process regulated by stringent EU standards that guarantee animal welfare and environmental sustainability...and flavour (lots of flavour!), endless possibilities at Singaporean cuisine and finished with a touch of European flair.
Korea Economic Daily (Sep/2025) - “EUROPEAN PORK. PORK IN STYLE: EXCLUSIVE TASTING EVENT HITS SEOUL THIS OCTOBER”
Korea Joong-ang Daily (Sep/2025) - “EUROPEAN PORK BRINGS A TASTE OF STYLE TO KOREA’S KITCHENS”
Poultry & Meat Asia (September 2025) - "European Pork in Style: Quality, Flavour and Versatility in Every Cut",
In a country that celebrates stylish dining and cool plates, Singapore welcomed something new to the table this year. “European Pork. Pork in Style” made its Singapore debut in 2025 with a stylish first stop at FHA Asia this April.
“Cooked meat”, that’s the literal meaning of charcuterie in French. In Europe, what is now a symbol of elegant and sophisticated aperitifs is the result of artisans perfecting meat preserving techniques for centuries and developing their own ways of curing hams, drying sausages, and making terrines and pâtés. This craft transformed necessity into a ritual and culture.
The ‘European Pork. Pork in Style’ campaign, co-funded by the European Union and organised by FILPORC and INAPORC, is here to share the facts behind what makes EU pork stand out. With world-class safety, premium taste, and a commitment to sustainability, this is pork made for contemporary dining.
Charcuterie might be rooted in tradition, but there’s nothing old-fashioned about it. In Europe, it’s been around for centuries—perfected through patience, skill, and a serious focus on flavour. Today, the tradition feels as relevant — and as stylish — as ever. Saucisson, hams, pâtés, terrines, and more still deliver big on flavour, with a flair that never goes out of style.
European pork has arrived in Korea — and it’s here with style.
European pork stands apart. Raised in systems that prioritize animal welfare and environmental sustainability, European pork products meet stringent standards, ensuring a safe and delicious dining experience.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.
