What’s on the menu this October? A new opportunity to discover European pork from France and Portugal without leaving home. From October 5th to 18th, 2026, the “European Pork. Pork in Style” campaign will return to Coupang, giving Korean shoppers easy access to a selection of European pork products. Check out the promotion following this link!
With different cuts to explore, the promotion is an invitation to look beyond the usual choices and find new inspiration for the kitchen. European pork works naturally across Korean cooking, from sizzling barbecue dishes and grilled favourites to stews, soups and recipes that call for slow cooking. Its versatility makes it just as interesting for everyday meals as it is for trying something new.
Behind every product are European standards covering food safety, traceability, animal welfare and sustainability. These standards are part of the production model in France and Portugal, supporting the quality, flavour and consistency that consumers can discover through the promotion.
Organised by FILPORC and INAPORC and co-funded by the European Union, the “European Pork. Pork in Style” campaign is continuing its 2026 programme in Korea with activities designed to connect consumers and professionals with European pork.
And the next stops are already taking shape. A new point-of-sale promotion will soon bring European pork back into Korean retail, while an exclusive tasting event will give food professionals the opportunity to discover its products and culinary potential first-hand. From the online basket to the tasting table, there are plenty of ways to discover what European pork can bring to Korean cuisine.
