The “European Pork. Pork in Style” campaign is bringing premium European pork to Korean consumers through a new e-commerce promotion on Coupang, South Korea’s leading online marketplace.
The promotion is on from June 10th to June 30th, 2026. Check out the promotion following this link!
Produced under strict European standards for food safety, traceability, animal welfare, and sustainability, European pork is renowned for its consistent quality, excellent flavour, and versatility in the kitchen. From samgyeopsal and dwaeji-galbi to comforting dishes such as kimchi jjigae, European pork offers a premium ingredient that adapts naturally to Korean culinary traditions.
The online promotion features a dedicated “European Pork. Pork in Style” page, featuring a wide assortment of cuts from France and Portugal:
This e-commerce promotion is only the beginning. Another online promotion will be announced soon as part of the campaign’s 2026 programme, with additional digital activations planned throughout 2027.
Consumers can also look forward to in-store promotions launching across South Korea during 2026 and 2027, which will bring European pork even closer to Korean shoppers.
Organized by FILPORC and INAPORC, and co-funded by the European Union, the “European Pork. Pork in Style” campaign runs in South Korea and Singapore from 2025 to 2027. The campaign aims to raise awareness of European pork from France and Portugal through a wide range of activities, including trade fairs, tastings, workshops, retail collaborations, and digital promotions.
Stay tuned for more updates and upcoming ‘Pork in Style’ experiences in Korea!
