Something delicious happened in Seoul last week! From July 13th to 20th, ‘Pork in Style’ brought premium European pork to selected EMart stores across the city, inviting shoppers to discover outstanding flavour, exceptional quality, and plenty of culinary inspiration.
Throughout the week, visitors stopped by the ‘Pork in Style’ tasting booths to enjoy freshly prepared samples made with premium European pork from France and Portugal. Whether they were already familiar with European pork or discovering it for the first time, shoppers had the opportunity to experience its rich flavour, remarkable versatility, and the quality that has made it a favourite with chefs and food lovers around the world.
The tasting sessions took place during the stores’ busiest shopping hours, giving hundreds of shoppers the opportunity to enjoy freshly prepared samples and discover why European pork is celebrated for its premium quality, rich flavour, and versatility. Every tasting offered a chance to experience European pork—one delicious bite at a time.
But this is just the beginning. After the summer, ‘Pork in Style’ will return with even more opportunities to discover European pork in South Korea, including another point-of-sale promotion, a new e-commerce campaign, and an exclusive tasting event for food professionals. Stay tuned—more delicious experiences are on the way!
