In a country that celebrates stylish dining and cool plates, Singapore welcomed something new to the table this year. “European Pork. Pork in Style” made its Singapore debut in 2025 with a stylish first stop at FHA Asia this April. The launch couldn’t have been more fitting: visitors were treated to an experience that lingered well beyond the event, where every bite highlighted what makes EU pork stand out — its refined flavour, tenderness, and unmistakable quality.
Singapore 2025: ‘Pork in Style’ conquers FHA 2025
A visually pleasing and attractive booth? Check.
Delicious and not-your-usual European pork recipes? Obviously.
EU charcuterie platters to savour with a glass of wine? Of course.
Opportunities to connect the European pork industry with local players? Plenty.
Nothing was missing in FHA Singapore at ‘Pork in Style’ showcase in Singapore — and visitors noticed. From live cooking sessions to irresistible tastings, the experience turned heads and left a lasting impression.
This is just the beginning
Word has it there’s a new premium pork meat in town — and it’s ready to shine on the finest plates, weeknight dinners at home or gatherings with friends (because who can resist a slice of umami-rich saucisson with a glass of red?). Singapore’s food industry has now had its first taste of European pork, and it’s only a matter of time before it takes its place on menus and tables across the city.
Building on that debut at FHA and in the country overall, ‘Pork in Style’ keeps the buzz by teaming up with Asia’s leading food industry media to explain exactly what makes European pork stand out. From its flavour and tenderness to the gold-standard safety protocols behind every cut (and cold cut!), the campaign delivered its message with sleek visuals and sharp editorial features: premium European pork from France and Portugal has officially arrived in the Lion City.
2025 is only the first course — ‘Pork in Style’ will be back in 2026 with more events. Join us as we serve up even more flavour and style!
Head to our homepage and explore the “European Pork. Pork in Style” campaign — co-funded by the European Union and organized by FILPORC and INAPORC. Running in South Korea and Singapore from 2025 to 2027, the campaign brings European pork to the spotlight through events, tastings, and expert insights.
