“European Pork. Pork in Style” campaign returns in 2026 to Seoul Food & Hotel! The fair will take place from 9 to 12 June at KINTEX, bringing together international exhibitors and professionals from across the food and hospitality sector.
Following its first participation in 2025, the campaign will once again be present in Seoul, continuing its engagement with industry professionals. Over the four days of the fair, visitors will get to know European pork up close (and even better, through tasting!) while discovering how effortlessly it fits into a wide range of culinary settings.
The “European Pork. Pork in Style” campaign highlights European pork from Portugal and France, where production combines long-standing traditions with cutting-edge EU requirements. This results in a consistent product, with clear standards applied throughout production, including food safety, traceability, and animal welfare.
SFH 2026 will provide an excellent platform for the Korean industry to reconnect with European exporters while strengthening relationships established during the previous edition. It will also offer valuable insights into evolving market of European pork and highlight how European pork can align with local demand and consumer expectations.
Visit us throughout the event at SFH 2026!
📍 Hall 4 – Booth 4A801
